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東革阿里

東革阿里Tongkat Ali(馬來語)學名Eurycoma Longifolia 是生長於馬來西亞、印度尼西亞,在較小程度上泰國,越南,寮國和印度等地的雌雄異株長綠樹​​​​​​​,又有馬來西亞人參之稱,而東革阿里分為黃東革阿里、黑東革阿里、紅東革阿里三種。而黃東革阿里最為普遍,有股人參味道,味道微苦。根據中醫的解釋來看,黑入腎,黃入脾胃,所以它還帶有補益作用。黃阿裡性味苦寒,適合肥胖兼有濕熱形的病人服食。 黑東革阿里又名野山黑金剛、黑根皇東革阿裡,黑東革阿裡數量稀少,療效遠超過了黃東革阿裡,補充男性精力最好的是黑東革阿裡,黑阿裡聞上去有股比較重的魚腥味,刮一點放入嘴中咀嚼,會發現味道比較淡,完全沒有黃阿裡的苦味。 紅東革阿里數量更稀少,是所有東革阿裡種類中療效最好的品種,紅東革阿裡在強腎功能比黑黃阿裡要給力,剛挖掘出來的紅東革阿裡樹根表皮像鮮血那樣通紅,曬乾後表皮收縮,顏色趨於淡紅,紅阿裡只有淡淡的人參味道,一點都不苦,而且有點甜,和黃黑阿裡的味道明顯不同。

TONGKAT ALI

The scientific name of Tongkat Ali, Eurycoma Longifolia, is a dioecious evergreen tree that grows in Malaysia, Indonesia, and to a lesser extent Thailand, Vietnam, Laos, and India. It is also known as Malaysian ginseng. Tongkat Ali is divided into three types: Yellow Tongkat Ali, Black Tongkat Ali, and Red Tongkat Ali. Tongkat Ali is the most common, with a ginseng taste and slightly bitter taste. According to the interpretation of Chinese medicine, black enters the kidneys and yellow enters the spleen and stomach, so it also has a tonic effect. Huang Ali is bitter and cold in nature, suitable for obese patients with damp-heat forms. Black Tongkat Ali is also known as Wild Mountain Black King Kong and Heigen Huang Tongkat Ali. Black Tongkat Ali is sparsely available, and its curative effect far exceeds that of Yellow Tongkat Ali. The best supplement for men’s energy is Black Tongkat Ali. Black Ali smells good. Heavy fishy smell, scrape a little bit into your mouth and chew, you will find that the taste is relatively light, and there is no bitterness of yellow ali. Red Tongkat Ali is rarer in quantity and has the best curative effect among all Tongkat Ali varieties. Red Tongkat Ali has stronger kidney function than black and yellow Ali. The freshly dug out Red Tongkat Ali is like blood. It turns red, and the skin shrinks after drying, and the color tends to be light red. Red ali only has a slight ginseng taste, not bitter at all, and a bit sweet, which is obviously different from the taste of yellow and black ali.

包裝設計

在包裝視覺設計上,我們希望可以充分營造身為馬來西亞國寶-人參的貴重、細緻的氛圍,外包裝封面部分,以大大的東革阿里四字毛筆字體繪製,直接作為主視覺告知並吸引消費者此產品的名稱,右邊圖面利用細線條勾勒出東革阿里木頭的剖面年輪,再加上不規則破邊的粗毛筆線條當作木紋底部背景並延伸至盒邊,令畫面更增加立體感;盒內襯部分,融入了具馬來西雅文化的裝飾條及東革阿里的木頭年輪及枝葉,來加強產品原產地的特色;印刷部分,盒子以黑為主要形象色,向來黑色具有大氣、神秘、專業的氛圍,而視覺採用全傳統燙印工藝的方式呈現,顏色使用會令人覺得精緻、高貴、奢華及權貴感十足的金橘以及霧銀的色箔;整體營造出產品的貴重、高級、稀有獨特外,也體現出來至東方國家的傳統、古早、歷史悠久特色及氛圍。

PACKAGING DESIGN

In the visual design of packaging, we hope to fully create the precious and meticulous atmosphere of ginseng, the national treasure of Malaysia. The cover part of the outer package is drawn in a large Tongkat Ali four-character brush font, which directly informs and attracts consumers as the main visual. For the name of this product, the image on the right uses thin lines to outline the annual rings of Tongkat Ali wood, and the rough brush lines with irregular broken edges are used as the background of the wood grain bottom and extend to the edge of the box, making the picture more three-dimensional ; The lining part of the box incorporates decorative strips with Malayan culture and wood annual rings and branches and leaves of Tongkat Ali to enhance the characteristics of the origin of the product; in the printing part, the box uses black as the main image color, which has always been black. , Mysterious and professional atmosphere, and the vision is presented in a traditional hot stamping process. The use of colors will make you feel exquisite, noble, luxurious and powerful kumquat and foggy silver color foil; the overall creation of the product's preciousness , High-class, rare and unique, but also reflect the traditions, ancient times, and long-standing characteristics and atmosphere of Eastern countries.

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產品型錄設計

型錄視覺設計上,延續產品包裝的主視覺意象來塑造視覺整體系列感,利用既有元素在頁面上作不同的排列與組合,我們讓木紋圖形漂浮佈滿在整體畫面上,甚至在邊緣的木紋可連續延伸至另一面,讓型錄的連續性、趣味性、特殊性更加豐富不單調,令收到型錄的消費者在閱覽上更加感受到品牌的用心細心,進而對品牌產生良好印象。

 

CATALOG DESIGN

In the visual design of the catalogue, the main visual image of the product packaging is continued to shape the overall visual series, and the existing elements are used to make different arrangements and combinations on the page. We let the wood grain graphics float on the overall screen, even on the edges. The wood grain can be continuously extended to the other side, making the continuity, interest, and particularity of the catalog more abundant and not monotonous, so that consumers who receive the catalog will feel the brand’s carefulness in reading, and then produce the brand. Good impression.

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Client

​飛鴻東革阿里

Year

2020

Design

月白設計顧問有限公司 LBD

Photography

月白設計顧問有限公司 LBD

​無二創意 WU2

Service

包裝視覺設計 Packaging design

型錄設計 Catalog design