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歷經辛苦的牛年,就這樣晃悠悠的來到虎年。

撐過嚴峻的疫情,我們盼望大家【虎來健康】;

所有的煩憂,就讓它【虎氣啦】;

歸零的心境,一定會【虎來探吉】;

曖昧的情誼,就像渴望的業績,

不如此時此刻,就讓我們【虎來到頂】

說再多的恭喜發財,不如現在【虎來塊肉】;

新的一年,虎神在在,【虎來喝貴年】。

2022年是以中國傳統十二生肖-"虎"作為主軸,虎虎生威展現神威,虎虎生風走路有風,希望可以透過虎神在在的神力,乘風破浪、打破逆境,來保佑我們渡過各種難關;本次視覺表現方式與過往以印刷工藝質感表現不太相同,增加了更豐富的色彩與可愛的插畫風格,並展現更多與過年、送禮、祝福、新年等關鍵性的連結與延伸,讓這樣的送禮祝賀文化以更多元的形式呈現,除了祝賀他人,也祝福自己,在線上和線下不斷延續,可以增進家人朋友之間的情誼,適合各年齡層的DIY手作,讓這份屬於我們的文化,更添加歡樂和趣味。

 

紙材方面,我們紅包春聯採用環保絹絲象牙紙270g,有珍珠粉表面不易乾燥的特性製作費時費工;而祝賀小卡則使用美術紙鮮紅祥賀卡240g邊角料製成;然而生產紅包的同時,我們使用環保紙張及不被需要的餘料印製,雖然製作上會增加師傅們的工序及成本,但還是希望可以響應環保避免製造更多污染及浪費。

祝賀小卡

>虎來健康:讓我們健康之意;虎神帶來健康之意。

>虎氣啦:讓我們都福氣啦之意;虎神讓不好的事,都去吧之意。

>虎來探吉:讓我們賺大錢之意;虎神為我們討個吉祥如意之意。

>虎來到頂:讓我們聚在一起之意;虎神來助我們步步高升之意。

>虎來塊肉:讓我們快樂之意;虎神讓我們豐衣足食之意。

>虎來喝貴年:讓我們好過年之意;虎神與我們一起喝到過好年。

(有台語諧音一語雙關)

After the arduous Year of the Ox, it came to the Year of the Tiger.
To survive the severe epidemic, we look forward to everyone [Tiger is healthy];
All the worries, let it be [Tiger angry];
The state of mind of returning to zero will definitely [the tiger comes to explore auspiciousness];
Ambiguous friendship, like desired performance,
Not at this moment, let us [Tiger come to the top]
Congratulations on making a fortune no matter how much it is, it’s not as good as now [Tiger is a piece of meat];
In the new year, the tiger god is here, [the tiger is here to drink the new year].

In 2022, the traditional Chinese zodiac sign "Tiger" is the main axis. Tigers and tigers are born to show their power. Tigers and tigers live in the wind and walk with wind. I hope that through the power of the tiger god, we can ride the wind and waves and break adversity to bless us through all kinds of things. Difficulty; this visual expression method is not the same as the past performance of printing craftsmanship. It adds richer colors and cute illustration styles, and shows more key connections and extensions to the New Year, gifting, blessing, and New Year. Let this kind of gift-giving and congratulation culture be presented in a more diverse form. In addition to congratulating others, but also blessing oneself. The continuous continuation of online and offline can enhance the friendship between family and friends. It is suitable for DIY handcrafts of all ages. It belongs to our culture and adds joy and interest.

In terms of paper material, our red envelope spring festival couplets use environmentally friendly silk ivory paper 270g, which has the characteristics of pearl powder surface that is not easy to dry. It is time-consuming and labor-intensive to make; while the congratulation card is made of 240g scraps of art paper bright red greeting card; however, at the same time as the production of red envelopes, We use environmentally friendly paper and unneeded surplus materials to print. Although the production will increase the process and cost of the masters, we still hope that we can respond to environmental protection and avoid more pollution and waste.

Congratulations card
>Tiger health: Let us be healthy; Tiger God brings health.
>Tiger: Let us all be blessed; Tiger God lets bad things go.
>The tiger comes to explore auspicious: Let us make a lot of money; the tiger god asks us for auspicious meaning.
>The tiger came to the top: the meaning of let us get together; the meaning of the tiger god to help us rise.
>Tiger is a piece of meat: the meaning of letting us be happy; the meaning of the tiger god letting us have enough food and clothing.
>The tiger comes to drink the new year: the meaning of letting us celebrate the new year; the tiger god drinks with us for a good year.
(There is a pun in Taiwanese homophony)

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Design

月白設計顧問有限公司 LBD

Year

2022

Service

禮品設計 Gift design

Photography

月白設計顧問有限公司 LBD

Print

紙材:鮮紅祥賀卡、絹絲象牙紙
加工:獨立版、軋型、燙金

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