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2020年鼠年紅包禮盒
2019年三月受到廠商邀約,共同嘗試開發一款特別的文創商品,從隨意聊聊>產生共識>討論>設計發想>設計提案>調整>定案>3D建模>打樣>修改>打樣>修改>定案>量產>手工黏合>完成,來來回回歷經半年多的時間,第一次大膽嘗試使用不同國家的進口紙張與特殊的燙印後加工,打造前所未有的高質感氛圍的紅包禮盒,打破市場上大眾對紅包的定義,更是呈現出另人驚豔與喜悅的作品,這讓我們感到非常的有成就感。

RED ENVELOPE GIFT BOX DESIGN
In March 2019, I was invited by the manufacturer to jointly try to develop a special cultural and creative product. From casual chatting>consensus>discussion>design idea>design proposal>adjustment>finalization>3D modeling>proofing>modification>proofing> Modification>finalization>mass production>manual bonding>finished, after more than half a year back and forth, it is the first time to boldly try to use imported paper from different countries and special hot stamping processing to create an unprecedented red envelope gift box with a high-quality atmosphere. The public's definition of red envelopes in the market presents amazing and delightful works, which makes us feel very fulfilled.

禮盒正面採用邏輯光紋燙色,可依照不同角度的線條密集排列作版燙印,透過光線照射會因不同角度的折射而賦予鼠頭不同的樣貌,增加些神秘感;包裝盒體以抽拉形式展現,以厚紙板手工貼合紅色進口紙張並增加緞帶作拉環。

The front of the gift box uses logical light texture hot color, which can be densely arranged according to different angles of lines for hot stamping. The light will give the mouse head a different look due to the refraction of different angles, adding a sense of mystery; It is displayed in the form of pulling, using thick cardboard to manually attach imported red paper and adding ribbons as pull loops.

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​紅包袋紙質使用德國GMUND馬諦斯紙300g及英國ARJOWIGGINS新百代紙300g進口紙張,兩種紙材表面呈細緻的未塗布模造面且色澤飽滿,適合作印刷、燙印及打凸效果;老鼠頭圖形採用3D浮雕打凸,除了增加立體感外,線條弧度高低不同且細毛清晰可見,非常有層次感及獨特性;其餘紋路採用交錯精準對位燙印及打凸工序,提升整體的視覺豐富性,更是能感受到創作者的創意及用心。

​​The red envelope bag paper is made of German GMUND Matisse paper 300g and British ARJOWIGGINS 300g imported paper. The surface of the two paper materials has a fine uncoated molded surface and full color, suitable for printing, hot stamping and embossing effects; The head graphic is embossed and embossed with 3D. In addition to increasing the three-dimensional effect, the line curvature is different and the fine hair is clearly visible, which is very layered and unique; the rest of the lines adopt the staggered precision hot stamping and embossing process to enhance the overall visual rich Sex, you can feel the creativity and intention of the creator.

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明信片紙質也是使用德國GMUND馬諦斯紙300g及英國ARJOWIGGINS新百代紙300g進口紙張,表面呈細緻的未塗布模造面且色澤飽滿,適合作印刷、燙印及打凸效果;而老鼠頭圖形則是選擇採用邏輯光紋作燙印呈現,與包裝盒作相對呼應並使令有耐人尋味及延續的感受,讓收到明信片的人擁有許多的想像空間。

The postcard paper also uses German GMUND Matisse paper 300g and British ARJOWIGGINS New Pathe paper 300g imported paper. The surface is a delicate uncoated molded surface and full color, suitable for printing, hot stamping and embossing effects; while the mouse head graphic is Choosing to use logical light pattern for hot stamping presentation, which corresponds to the packaging box and makes it intriguing and continuous, so that the person receiving the postcard has a lot of imagination.

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整體紅包禮盒嘗試複雜細緻的工藝作法及設計,呈現出前所未有的大氣與精緻,如同擁有國際名牌般的奢華亮眼,非常適合收藏與贈送給重要的人,令一切變得特別與美好。

The overall red envelope gift box tries complex and meticulous craftsmanship and design, presenting unprecedented atmosphere and exquisiteness. It is as luxurious and dazzling as having an international famous brand. It is very suitable for collection and gifting to important people, making everything special and beautiful.

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Design

月白設計顧問有限公司 LBD

Service

​紅包設計 RED ENVELOPE DESIGN

Year

2019

Photography

月白設計顧問有限公司 LBD

Print

> 紙張|歐洲進口 馬諦斯紙、英國新百代紙

> PAPER|GMUND Matt, ARJOWIGGINS KeayKolour

> 加工|3D打凸凹、燙色、邏輯光紋​​​​​​

> PRINT|3D EMBOSSING,HOT STAMPING,FOIL EMBOSSING