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製作金門高粱主題紀念酒的原由

金門高粱主題紀念酒,是業主長久以來受到此廟之神明-保生大帝之庇佑,而固定每年貢獻於保生大帝農曆三月十一日生辰祝壽之日的祝賀與回饋,而未來每年將會有系列的設計產出且為期九年,繼續這份祝賀與回饋的心意。

透過宗教信仰,除了安穩人心之外,也可以讓更多人了解在地的文化及民間習俗,為生活增添了更加豐富的歷史色彩。

保生大帝與虎肖主題故事

「醫虎喉。納騎坐」

保生大帝於山中採藥時,突竄出一墨鬃金瞳老虎,驚慌之餘老虎突俯首趨附,原來因吃人而遭骨哽於咽喉,痛苦難當,知真人行醫如神遂求其救治,真人雖斥責自食其惡,但仍感心有不忍,見老虎有所悔過,便取符水施灌,說也神妙,其水入喉化骨,老虎為感恩便化做真人座騎,隨其上山下海行醫治病。因此保生大帝廟龕之下,多祀奉有老虎神尊,稱為「虎爺」或「黑虎大將」,為台灣虎爺信仰的重要來源之一。

設計理念

「壬立寅進」

今年生肖為虎,又是中國曆法「壬寅」之年,「壬立寅進」是保生大帝給予今年的主題題字;首先我們搜集了保生大帝與虎肖的相關神話題材,撰寫出相對應的故事文案,再將該年份、虎肖、保生大帝...等元素搭配中國風的線條繪製,在環形的酒瓶瓶身上,插畫視覺是連續性不間斷的呈現,讓整體故事可以透過環繞的瓶身進而產生連貫性,在視覺當中我們也融入該保濟殿廟宇的身形於圖中,增加與此紀念酒設計作相呼應;而包裝盒視覺以該款酒瓶瓶身四個視角(正面、左面、右面、背面),作為盒身四個面(封面、左側、右側及背面)的主要視覺表現,以呼應內容物的態樣及各個呈現角度,可以當作購買商品前的視覺預告,也以保留對產品的一種神秘感;整組作品透過現代設計思維結合的神話故事,散發著濃濃中國傳統韻味外,更加展現出每個視覺元素及場景的細緻呈現,塑造出專屬的紀念風格。

The reason for customizing Kinmen Kaoliang (Sorghum) souvenir liquor

The Kinmen Kaoliang (Sorghum) Liquor has been blessed by the god of this temple - Baosheng Emperor for a long time, and it is regularly contributed to the congratulations and feedback on the birthday of Baosheng Emperor on the 11th day of the third lunar month in the lunar calendar. In the future, there will be a series of series The design output for nine years, continue this congratulations and feedback.
Through religious belief, in addition to reassuring people, it can also allow more people to understand the local culture and folk customs, adding a richer historical color to life.

 

The story of Baosheng Emperor and Tiger
"Medical Tiger's Throat. Satisfy the Mount"
When Baosheng Emperor was collecting herbs in the mountains, a tiger with black mane and golden eyes suddenly appeared. The tiger suddenly bowed its head and approached in panic. It turned out that the bone was choked in the throat because of cannibalism. The pain was unbearable. Although the real person reprimanded the evil of self-eating, he still felt unbearable. Seeing that the tiger had repented, he took water from the talisman and poured it into the water. He said it was wonderful. The water entered the throat and turned into the bones. The tiger turned into a real horse for gratitude. Go up the mountain and go down to the sea to practice medicine and treat diseases. Therefore, under the shrine of Baosheng Emperor, there are many enshrined tiger gods, called "Tiger Lord" or "Black Tiger General", which is one of the important sources of Tiger Lord belief in Taiwan.

 

Design Concept
"Ren Li Yin Jin"This year's zodiac is tiger, which is also the year of "Ren Yin" in the Chinese calendar. "Ren Li Yin Jin" is the theme inscription given to this year by Baosheng Emperor. First of all, we collected the relevant mythological themes of Baosheng Emperor and the tiger zodiac, and wrote the corresponding The story copy, and then the year, tiger zodiac, Baosheng Emperor...and other elements are drawn with Chinese style lines. On the ring-shaped wine bottle, the illustration vision is presented continuously and uninterruptedly, so that the overall story can be seen through the surrounding The bottle body then creates continuity. In the visual, we also integrate the body shape of the Po Chai Temple into the picture, adding an echo to the design of this commemorative wine; and the packaging box is based on the four perspectives of the bottle body ( Front, left, right, and back), as the main visual representation of the four sides (cover, left, right, and back) of the box, to echo the appearance of the contents and various presentation angles, and can be used as a visual preview before purchasing a product , but also to retain a sense of mystery to the product; the whole group of works exudes a strong traditional Chinese charm through the combination of modern design thinking and fairy tales, but also shows the meticulous presentation of each visual element and scene, creating an exclusive commemorative. style.

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Year|2022
Client|Homade.inc.

Director|Cheng-Yu Chu

Designers|Cheng-Yu Chu, Heng-I Wu
Bottle|KINMEN OFFICIAL KILN
Liquor|KINMEN KAOLIANG LIQUOR INC.

Package Printing|CHEN WEY GIFT INDUSTRIAL CO., LTD.

Photography| Whitehand Studio

Service| Packaging

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